I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry s golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, M[Read More]

How advertising agencies create successful campaigns * From the creative brief to the campaign--a full overview of the advertising process An introduction to the advertising process, The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the[Read More]

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —AdweekUnraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples [Read More]